Andre Galvao is one of the titans in the sport of Brazilian Jiu Jitsu (read about him here.) The fightwear brand Kingz asked me to design the rashguard he would wear for the forthcoming Metamoris 4 event. As you can imagine, I jumped at the chance!
The story behind this concept began when Bruno, owner of Kingz, gave me an open brief. He told me to just design anything that would stand out. Heh, that's absolutely my perfect brief. Well, Galvao and his Atos branding is very openly religious so for me, the lion seemed to be an obvious choice for so many symbolic reasons. And not just religious, but historical and culturally, the lion fits in so well.
|Early concept sketch|
Hopefully you can see in the final product my intention to create a fierce intensity with the facial expression.
Bruno tells me that a retail version of this design will also be available for everyone to buy. It will feature the same lion but minus the sponsor logos. I'll post about it here and on my social media sites as soon as I know more. Below, Andre wearing the koi I designed for Kingz.
Metamoris 4 is on August 9th and the livestream tickets can be bought here.